![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/31b91097-fc16-48ae-b19a-70fb04604e9c_rw_1920.jpg?h=2abacee6806433c2f7209af533e5c231)
I was commissioned by writer James Pretlove to design a logo for the website he was putting together. He had a few ideas but had been very attracted to my 'jonathan dredge' logo.
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/74a3f14f-cf83-43e1-9d5a-ab3aa7333565_rw_1920.jpg?h=47be5f959ed965b88c9f3be52eb288be)
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/0624f21b-e8d0-46b9-ac38-c65387416ef5_rw_1920.jpg?h=4bb5e935bd1c5723bad31bc6049885f8)
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/e95a3ba9-4358-436e-a0d2-936694e07287_rw_1920.jpg?h=e89ba40749acbe9e55932466e2f3db5e)
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/48816358-4649-47c0-9d74-c7fa84b2cd07_rw_1920.jpg?h=1aaf06a7dfff33c5ffb349d596933e57)
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/a76de522-b91b-45c3-9d2a-ea851e7d743b_rw_1920.jpg?h=eb8fc9492c48a109ba94b7a928451d79)
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/b05c2488-8c94-4e1d-8d5f-f5c9eb6a4128_rw_1920.jpg?h=dd3bbfc5783b4d4d8bb2368195fb898f)
Above were my initial thoughts. James likes the idea of misaligned colour printing or the image produced by a faulty cathode ray tube. After playing with blurred fonts and Futura, we finally settled on a solid Helvetica.
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/e47dc5b7-91de-403b-97b7-aca780aa5a00_rw_1920.jpg?h=99f89d766e5d016ecf93138d26a026b0)
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/c51f21ce-393e-4424-899f-44fe50cbeec7_rw_1920.jpg?h=85fbd2c0901e6459e7edc38784d407b7)
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/c3cb9b67-2446-4928-98eb-fb9b0e4e2ec8_rw_1920.jpg?h=af5b1833780f4b89766808bececed9ec)
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/1b06b2f6-6910-4d10-aced-2f98bfefdd2d_rw_1920.jpg?h=b35691f66bf7e107c1bb8d3c71476a6b)
Below is the final logo, the choice of favicon and a page from the final site, jamespretlove.com
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/ebd5ede8-0ad4-4344-bfb0-bc88e928e0b6_rw_1920.jpg?h=f663b739693a456e4b97aef1475292e5)
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/d8e13f4d-8dd0-48b3-9486-c80e28246706_rw_1920.jpg?h=b94cd53de55be2adb1c31e3268b30c89)
![](https://cdn.myportfolio.com/2b90060d-fa50-4eba-8296-0288cb3d3b55/74ff2a24-096f-4cf7-93b3-59abd736c6d3_rw_1920.jpg?h=8c800bd28d6ecb871c26fc9e3b56afda)